Logo design and branding / Mainstreet Australia 2021

Mainstreet Australia set out to refresh their brand, aiming for a modern identity that embodies their core values and mission. Central to this transformation was the retention of their primary colour palette, paired with the development of a more dynamic and vibrant secondary palette.

The solution was to create a unique illustration which encompassed ‘people and place’ and which could be utilised in a variety of ways, focusing on different elements of the illustration for different subject focuses. It was important that the visual brand mark be incorporated into the illustration and for the illustration to be set up and templated across various platforms, including social and document templates.

Clear communication and active involvement of the Mainstreet Australia board members was key to the success of this project.